Creative leader with 12+ years of experience developing, implementing, and governing enterprise-scale visual identity systems across higher education. Proven success translating brand strategy into cohesive experiences spanning print, digital, web, environmental graphics, motion, photography, and integrated marketing campaigns. Skilled at collaborating with executive leadership, marketing teams, developers, photographers, external agencies, and vendors to create scalable brand solutions that balance creativity, consistency, and organizational objectives. I always have my hands in both short-term and long-term projects and proficiently manage large-scale complex work alongside numerous daily tasks.
Core Competencies
Brand Identity Systems
Brand Governance and Standards
Art Direction
Creative Direction
Visual Identity
Integrated Marketing Campaigns
Cross-functional Collaboration
Creative Operations
Stakeholder Management
Design Systems
Print and Publication Design
Digital Design
Environmental Graphics
Photography and Video Art Direction
Project Management
Vendor Management